Fall 2017 - Communication Strategy and Social Media
Washington, DC
October 11–October 13, 2017
Little Rock, AR
November 1, 2017–November 3, 2017
Los Angeles
November 10, 2017–November 12, 2017
In Fall 2017, nearly 100 basebuilding organizers convened in five Learning Circles held across the country to build capacity in areas of need and discuss building and measuring power. These five Learning Circles followed two different capacity building/technical assistance tracks: Communication Strategy and Social Media and Fundraising, Funding Models, and Budgeting.
Training and Capacity Building
Communication Strategy and Social Media focused Learning Circles were held in Washington, DC; Little Rock, AR; and Los Angeles, CA. While the Learning Circle held in Los Angeles had a special emphasis on youth organizers, all of these convenings had a shared focus on communications tools, narrative framing, best practices for email, Twitter, and Faceboook, digital security, and multi-channel campaign strategy. This technical assistance training was provided by Social Movement Technologies (SMT).
Building and Measuring Power
In addition to capacity building, participants also spent time at these Learning Circles in modified focus groups defining power, discussing why building community power is important, and considering measures for identifying impact of power building. These discussions also facilitated a shared understanding of how community power manifests and barriers to and resources for building community power.
Related Materials
Centering Community in Public Health Brief
Measuring the Impact of Building Community Power for Health Justice: What? How? And Why?
Building community power is increasingly recognized as a valuable and necessary strategy to improve health justice and racial equity, with both immediate and long-term results. However, there is limited research or documentation of authentic discussions on the definitions, nuances, and front-line measurement of building power. This brief provides a summary of our discussions and recommendations to measure the impact of building power as a strategy to improve health justice and racial equity.
Centering Community in Public Health Webinar
On June 24, 2020 Praxis was joined by Lai Wa Wu, Policy & Alliance Director at Chinese Progressive Association; Marisol Archuleta, Chief Financial Officer and Lisa Padilla, Con Mujeres Gender Justice organizer at SouthWest Organizing Project to explore how they measuring the impact of building power. Watch the recording.